Can You Be Benefitted by Using Facebook Advertisement?

Many of you may be excited after seeing the ads in the Facebook News Feed or you may be thinking of diversifying your strategy for digital marketing by going for Facebook advertising. Quite a few of you must be already using Facebook for your marketing campaign.

However, whatever group you may belong to, probably you have asked yourself this question many times – Does Facebook advertising really work? The answer is Yes, certainly it works rather even much better than your expectation.

However, to be successful on the Facebook campaign, you need to understand quite a few things that may take a little time. Another alternate can be to hire a suitable FaceBook ads agency Melbourne like Australian Internet Advertising, which has knowledgeable professionals to help you to make your Facebook campaign successful.

Let us try to understand five different types of Facebook ad formats that are commonly used during the Facebook campaign.

  1. Image
  • File type – PNG or JPG
  • File size – 30MD
  • Resolution – 1080 x 1080 pixels

The image type of Facebook image ads will allow users to create different visuals with static images for driving action. Here are a few secrets to optimize your Facebook image ads:

  • Try to avoid text as much as possible.
  • Show examples of any customers using your product.
  • If you are running multiple ads then stick to your consistent theme.
  • Always prefer to use high-resolution images only.
  1. Video
  • File type – GIF, MOV, or MP4
  • File size – 4GB
  • Resolution – 1080 x 1080 pixels
  • Video duration – Starting from 1 second to 241 minutes

Such Facebook video ads will offer businesses a chance for showcasing their brand both in sound and motion. You can see it in the feed, stream, or stories. Also, you have the option of creating a slideshow.

The following are a few secrets to optimize your Facebook video advertisements:

  • You must showcase your product’s unique feature and whatever story about your product/service that you want to tell.
  • Try to keep your audience engaged with any clips of 15 seconds duration or less
  • Better stick to only a single message per video.
  • You may ask yourself – What action will you like them to take?
  1. Carousel
  • File type – PNG or JPG
  • Resolution – 1080 x 1080 pixels
  • Video file type – GIF, MOV, or MP4
  • Number of cards – 2 to 10
  • Video file size – 4GB
  • Image file size – 30MB

With Facebook carousel ads, you can display up to ten images/videos in your single ad. Each image will receive its link. The following are the secrets to optimize your Facebook carousel ads:

  • Select a different product for each image pair, product image with its landing page link.
  • Try to tell a compelling story to push people to swipe for getting a more interactive format.
  • Also, explain a step-by-step process about the working of your product or service.
  1. Instant Experience
  • Image type – PNG or JPG
  • Video file type – MOV or MP4
  • Size – 1080 x 1920 pixels
  • Images supported – maximum 20 images

This instant experience Facebook ads can pair with collection ads. The users can see videos swipe through the carousels to shop for your products.

Use these secrets for optimizing the Facebook collection ads:

  • Try to not auto play 2 videos at once.
  • With instant experience ads, skip your captions for videos.
  • If you are using your title-to-pan feature, then include a CTA.
  1. Collection
  • Image type – PNG or JPG
  • Video file type – GIF, MOV, or MP4
  • Resolution – 1080 x 1080 pixels
  • Video file size – 4GB
  • Image file size – 30MB

Generally, Facebook collection ads will be paired with any Instant Experience ads. Your collection ad will serve as a cover photo/video and 4-product photos. When any user will click on a photo, the landing page will pop up and drive your Instant Experience feature.

Try to use the following secrets for optimizing the Facebook collection ads:

  • Allow Facebook to select dynamically which products to be shown. It will save time.
  • Stick to product categories having 50+ products. Facebook will force you to pair with a minimum of four products.
  • Always prefer to include a URL parameter for tracking your ad data.

We hope this will help you to make your Facebook campaign successful.

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