Creating a great website with clothing is more than just beautiful images and elegant photos of Light. Trust me… Believe me! In the last 10 years I’ve designed over 8 of them. From the 1st clothing site I developed myself with Microsoft FrontPage to the new one running on ColdFusion and produced by professionals, I hope I might tell you something or two about the topic. This article is about the “scientific” side of this.Check This Out now.
Creating a fashion web site has 2 strategies. One is to use a supplier of complete solutions like Volusion, which is the best provider I’ve seen so far. They have complete, easy-to-use e-commerce services, which can get you up and running in literally minutes. If you’re selling discount fashion products this is a perfect way to get started. Brand images, brand definition and pricing are what you need to prepare. They also do payment processing via their company. You will set up your own merchant account that corresponds to your bank account. The setup cost is low. Other than that, all you pay for the service is a monthly fee. The dealer account will of necessity pay separate charges (a recurring balance fee), and the credit card processor would bill you based on the number of purchases ($0.35 to $0.50 per transaction) and the sum paid (~2% to 4%). When you market to consumers who buy no more than a few things at a time, this is a great way to go.
The second approach is to build the website from the ground up. Of course this strategy allows you much more flexibility in terms of designs and features. But it’s more costly, and time consuming. If you want to create a wholesale clothing platform where costs are measured depending on quantities and commodity variations, you might want more flexibility in terms of layout and design. You can have someone build the platform, or you can do it on your own. I have both finished. So let me explain: #1: You need a decent template editor to create an Apparel Web Site by Yourself. FrontPage is the cheapest option, as the machine you buy probably came with. Otherwise you could get it for ~$150. I always recommend you get a book about how to use Amazon’s FrontPage or a nearest bookstore. I purchased 1 of those “Dummies” books when I was creating my first FrontPage web site, and followed the steps inside. It wasn’t really that hard, particularly if you want the customers to contact you, instead of putting their orders online. After creating my 3rd web site I upgraded to Dreamweaver. FrontPage is superior in terms of usability, functionality and reliability. It requires~$250 more. I actually have a Dreamweaver-built website for sale, while I recruited someone to do it.
If you choose to incorporate e-commerce features, the challenging part of designing a website yourself steps in. Your web hosting company usually has some kind of e-commerce package where they’re selling e-commerce packages like Miva Retailer, which could be built into your website. But you have to spend some time researching and working out how that works. You need to learn some basic programming on html as well. It could easily become complicated.
When you choose to introduce functionality such as cumulative volume price cuts for various items, minimum requirements and other technical features on the website, finding the best expert to do the job is the way to go. Two years ago, by recruiting 2 college students and using the off – the-shelf e-commerce tools, I built a website for my company. Has been a tragedy! This cost me over $15,000 at the end of the day (from all the setbacks, manual labour to fix problems, company loss) and the site had to be redone. What is important to remember here is that you need to find the right people to do the work. If you need sophisticated research on the site, make sure that your web guy has PROVEN experience of doing similar jobs. Note that cheap is not equivalent to nice. I figured paying college students $10 an hour would be easier. Yet it actually cost me a lot more than simply recruiting the right person.