An Introduction to Digital Marketing

Digital marketing means supporting products and brands that use all types of electronic devices such as personal computers, laptops , mobile phones and cell phones etc. This is an successful strategy for targeting a broad mass of target market and gaining their valuable trust. 4 Tips To Ensure Your Website Design And SEO Is Done Right – Reality Paper offers excellent info on this. Digital Marketing involves numerous ways in which dealers can select one or more ways to communicate with people. It offers an incentive for real-time marketing strategies to be conducted and evaluated, and understand what possible result would be obtained.

Digital marketing is also cost-effective and increases ROI as it helps to connect directly with the target audience offering them accurate product or company knowledge whenever and wherever they want. It’s the fast and feasible way of building brand name and market recognition. Following aspects in Digital Marketing may be used to produce successful performance.

Search Engine Optimization-SEO ( Search Engine Optimization) is the method of enhancing cost-free visibility of a website in a search engine by incorporating friendly search engine elements to it. The Search Engine Result Pages (SERPs) are called organic results for a search word. Search engines such as Google, Bing , Yahoo and MSN tend to view specific, customized websites for any search word.

Social Media Marketing-The process of engaging people through social media networks such as Facebook, Twitter, G+, LinkedIn and Instagram etc. The online social networking operation accounts for 25.2 percent of all online minutes in India, according to Comscore. This gives you the ability to meet more than one-fourth of internet users and educate them on your latest deals and the launch of new products.

Search Engine Marketing-It covers both paid and unpaid approaches to increase website visibility. Paying approach refers to pay-per-click where search engine charges direct the user to your website with every single click and free methods refers to organic results obtained by search engine optimization. A survey posted at Search Engine Watch reveals that 85 per cent of retailers have SEM as the most effective acquisition channel.

Email marketing-Delivering a promotional message or newsletter directly from an email to the customer’s inbox is called email marketing. To encourage customer loyalty and to repeat business, emails are sent to prospective customers, previous customers and current customers. A global statistic released in April 2014 by The Madison Logic Company reports that 122 billion emails are sent every hour.

Affiliate Marketing-Affiliate Marketing is a type of marketing in which one or more affiliates are rewarded for each conversion. In other words, it is the norm to use one’s talent and abilities to help other companies and, in exchange, to get bonuses. The compensation model is called CPA (cost-per-action).

Web Analytics-Web Analytics is used for a thorough monitoring of website traffic and user activity. It lets you evaluate the impact of your current or latest marketing strategies. You may also determine the interest of users, as well as the number of new visitors and visitors returning. You consider other marketing strategies simply regarding the ROI. It also shows about demographics showing which geographic region is appropriate for your target audience. Hence, digital marketing is the key component.